GIVE IT EVERYTHING
In 2019 Kia launched a new Seltos model, with the goal of making this a vehicle for purpose-driven folks.
To add to the campaign, we developed the Give It Everything Collective - a website to showcase stories of Kia owners and employees giving what they do their everything.
THE ASK
With the rebrand of Kia to Movement that inspires, we want to expand the Give It Everything Collective and feature more work.
This meant losing ‘Give It Everything’ and making the Collective a larger part of the brand. Which means, offering more inspiration.
Not only do we need to rename the site, we need to rethink the way we approach content to fit with the new brand and their vision for the future.
THE STRATEGY
Using the newly solidified brand positioning, and Kia’s wishlist, we developed pillars for three types of content we wanted to feature: Vision, Purpose, and Lifestyle.
These pillars would then guide our creative concepting for articles and stories - as well as guide the development of the new website.
THE RESULT
Kia re-launched ‘The Collective’ at the end of 2021, with more stories, more video content, and a new perspective on what it means to be a part of the Kia Collective.
THANK YOU
Agency: David&Goliath
Account: Sarah Masket, Aurelia Fulginiti
Strategy: Natalie Gomez
Creative: Steve Clark, John O’Hea, Chris Mead, Kris Wong
Web Development: Court Avenue