MORE FOR YOUR CRIME JUNKIE THING
In 2018, AT&T launched a new brand platform: More for Your Thing, That’s Our Thing. Our goal was to not only provide better service and more coverage, but to offer folks more of what matters to them. More content, more behind the scenes, more music, more TV. This also extended to AT&T’s entertainment arms like DIRECTV.
DIRECTV is sponsoring an NCIS marathon on the ION Network, and we need to rework the sponsorship creative to align with the new “More For Your Thing” brand platform.
We’d create a :30 teaser ad, and six unique :10 bumpers to promote the marathon during Memorial Day Weekend.
THE ASK
THE STRATEGY
More For Your Thing isn’t just about getting more content, better prices, less ads; it’s about getting more moments that we crave. It’s about the feeling those offerings provide. For crime junkies it’s the jammies-until-noon binge, the paranoid dinner run, or the all night scare-a-thon.
THE RESULT
We recreated the feeling of staying in and watching crime dramas all weekend, with cheeky nods to the very diverse crime junkie community.
This also became one of my favorite projects. I was able to wear quite a few hats: Strategist, Account Executive, Producer, and Copywriter.
THANK YOU
Agency: BBDO Los Angeles
Team: David McKenzie, Patrick Jones
Production: ION Network